Elaine Cheung, Business & Corporate Development (Illumina)
Julie Choi Adams, VP Product Management (Complete Genomics)
Jennifer Bonilla, Vice President, Global Strategy and Program Management (Genomic Health)
Sasha Brophy, Global Strategy Manager (Ariosa Diagnostics)
â€œJust 27 percent of U.S. consumers said theyâ€™d heard of the term â€œpersonalized medicine,â€ and just 4 percent could accurately describe it as medical care that matched a personâ€™s genetic makeup.(1)â€ Researchers have been working towards the the day when they can create medicines that will lead to more targeted therapies with greater efficacy and less sides effects, while consumers have been awaiting treatments and therapies that will match them as a unique individual.