November 12, 2013

Deep Dive into Personalized Medicine


Elaine Cheung, Business & Corporate Development (Illumina)

Julie Choi Adams, VP Product Management (Complete Genomics)

Jennifer Bonilla, Vice President, Global Strategy and Program Management (Genomic Health)

Sasha Brophy, Global Strategy Manager (Ariosa Diagnostics)

“Just 27 percent of U.S. consumers said they’d heard of the term “personalized medicine,” and just 4 percent could accurately describe it as medical care that matched a person’s genetic makeup.(1)” Researchers have been working towards the the day when they can create medicines that will lead to more targeted therapies with greater efficacy and less sides effects, while consumers have been awaiting treatments and therapies that will match them as a unique individual.

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